Make every socio feel like the only fan in the stadium.
A football season is 38 chapters. PLAYME turns every fixture — welcome, first match, derby, away trip, renewal, year-in-fandom — into a unique 1:1 video, triggered by your club's CRM and ticketing platform and rendered for every socio.
Welcome socio
↳ member.created
A 45s film: their name, club, tier, seat, and first matchday to enjoy.
First matchday
↳ ticket.scanned_first
Celebrate their first time in the stadium — kit, anthem, seat shot.
Derby / big match
↳ fixture.rivalry
Hype film with their rival history, top scorer and a chant in their language.
Renewal window
↳ membership.renewal_30d
Personal recap of their season + one-tap renewal CTA inside the video.
Win-back
↳ engagement.lapsed_socio
A personal call from their idol-player avatar with a return offer.
Year in fandom
↳ cycle.season_end
Their season — matches, goals seen live, top player, kits, away trips.
Use case · Year in Fandom
Speak to every socio 1:1.
One master "Season as a Socio" film. Each fan's club, tier, matches attended, top player and next milestone drive a completely different recap — rendered for every member of your club.
- ActorLeyenda
- LangEN
- StyleAvatar 3D
- OutfitHome kit
- ClubReal M.
- MoodFamily
- StadiumMetropolitano
- NameLiam
- Years1
- SeatTribune
- Matches14
- PlayerFWD
- ChantGoal
- PerkJersey
- OfferEarly
- CTAUpgrade
Diego
- Club
- Madrid · Socio #14.220
- Tier
- Madridista Gold
- Years as socio
- 12
- Matches YTD
- 24
- Top player
- Bellingham
- Fav. kit
- Home 24/25
¡Hala Diego!
Diego
Year in Fandom · Madridista Gold
1 partido más para Champions Club
- Madridista Gold
- Bellingham
- Home 24/25
Liam
- Club
- Liverpool · Member #98.401
- Tier
- Anfield Red
- Years as socio
- 7
- Matches YTD
- 19
- Top player
- Salah
- Fav. kit
- Away 24/25
Up the Reds, Liam!
Liam
Year in Fandom · Anfield Red
3 games to 100-cap badge
- Anfield Red
- Salah
- Away 24/25
Bia
- Club
- Rio · Sócia #07.512
- Tier
- Sócio Torcedor Pro
- Years as socio
- 4
- Matches YTD
- 31
- Top player
- Pedro
- Fav. kit
- Retrô 1989
Vamos, Bia!
Bia
Year in Fandom · Sócio Torcedor Pro
Camisa autografada desbloqueada
- Sócio Torcedor Pro
- Pedro
- Retrô 1989
Your fan data, in the film
Every fan field becomes a frame.
We connect to your club's stack — Salesforce, Microsoft Dynamics, SAP, Ticketmaster, SeatGeek, Two Circles, KORE or your custom socio database — and map fan attributes to dynamic slots in the master film. Or we take care of it and build it on Synerise.
- Real-time triggers from ticketing, CRM and matchday systems
- Player rights and licensed footage handled inside your perimeter
- Delivered through email, SMS, WhatsApp, club app or socio area
- Play / share / merch-click analytics flow back into your CRM
member.first_name→Spoken greeting + on-screen titlemember.tier→Tier badge, kit color, soundtrackmatches.attended→Animated counter + stadium heatmaptop_player→Highlight reel + voice-over with idol namefavorite_kit→Closing scene in that season's kitnext_match→Countdown card with rival, date and seatlanguage→Voice-over, captions, CTA copyWhat personalized video changes for socios.
Benchmarks from sports, entertainment and loyalty programs deployed on the Vintom platform — the technology PLAYME uses to deliver campaigns end-to-end.
Ready to make every fan feel like the only one in the stadium?
A 30-minute call to map your socio journey, pick the first triggered moment and scope a pilot for your club.