From data to dialogue, in five stages.
PLAYME runs the full pipeline — strategy, creative, production, rendering and delivery. The technology layer is powered by Vintom, the personalized video platform trusted by leading brands worldwide.
01
Customer data
02
Personalization
03
Render
04
Omnichannel delivery
05
Engage & convert
Strategy & data design
We co-design the use case with your CRM, loyalty or member team: which moment, which segment, which metric. Then we map the personalization tokens we'll need — names, tiers, milestones, behaviours, locations.
- Lifecycle audit
- Use-case scoping
- Token & data mapping
Data layer · CRM + behavioral signals
We enrich your CRM with real-time behavioral data through Synerise — a state-of-the-art, AI-powered customer data platform. Browsing, app events, transactions, predicted intent and engagement scoring become live triggers, so campaigns are predictive and context-aware: launched at the moment a customer actually needs them, not on a fixed schedule.
- Synerise CDP integration
- Behavioral signal ingestion
- AI predictions & scoring
- Real-time triggers
Creative & dynamic template
Our creative team builds a master video designed for personalization — script, art direction, talent, voiceover. Every shot, line and graphic that needs to flex is built as a dynamic slot, ready to be filled by CRM + behavioral data.
- Scriptwriting
- Production & talent
- Dynamic template build
Render at industrial scale
Vintom's rendering engine assembles a unique high-quality video for every recipient in your audience — millions of variants, cinema-grade, in minutes.
- Vintom rendering
- Quality assurance
- Multi-language support
Deliver across every channel
Personalized landing pages, email, SMS, WhatsApp or in-app — triggered by the behavioral moment, not just the calendar. We integrate with your existing comms stack — no rip-and-replace.
- Email & SMS
- WhatsApp & in-app
- Behaviorally triggered
Measure & iterate
Every view, completion and click feeds back into Synerise + your CRM. New behavioral signals refine the next wave automatically — the system gets smarter with every campaign.
- Analytics loop
- CRM & CDP write-back
- Continuous AI optimization
Omni-channel by design.
Personalized videos reach customers wherever they already are — and the right channel is part of the campaign design.
Embedded thumbnail or unique landing page link per recipient.
SMS
Short link to a personalized video page, optimized for mobile.
Conversational delivery with rich-media playback in-thread.
In-app & mobile
Native embed in your banking, telco or loyalty app.
Web embed
Drop the personalized player into any page on your site.
Landing pages
Branded, fast-loading pages built for one-to-one delivery.
No rip-and-replace.
PLAYME plugs into the tools your team already uses — Salesforce, HubSpot, Adobe, Braze, Klaviyo, Iterable, Mailchimp, custom CRMs and data warehouses. We pair them with Synerise, an AI-powered customer data platform, to enrich CRM records with real-time behavioral signals and trigger context-aware campaigns. Data flows in through API or via CSV/XLSX upload through the Vintom web panel. If you prefer, we do it for you through Synerise.
Enterprise-grade by default.
GDPR-compliant data handling, encryption in transit and at rest, full data anonymization options, and — for the most sensitive fields — the ability to display values inside the video without ever transmitting them to Vintom's servers. We work with your security team, not around them.
Curious how this fits your CRM?
A 30-minute working session with our strategy team — bring your lifecycle map, we'll bring the use cases.