PLAYME for Loyalty

Turn your loyalty program into a year-round personal conversation.

A loyalty program is a series of moments — sign-up, first reward, tier change, points expiring, anniversary. PLAYME turns each moment into a unique 1:1 video, triggered by your loyalty platform and rendered for every single member.

Design your loyalty pilotSee the full pipeline
Always-on member journey
01

Welcome

↳ member.created

A 45s film: their name, tier, top 3 perks, first reward to claim.

02

First reward

↳ points.first_earn

Celebrate the first points — show what they unlock next.

03

Tier-up

↳ tier.upgraded

Cinematic tier reveal with their new benefits stack.

04

Points expiring

↳ points.expiring_30d

Exact balance, expiry date, best redemption for them.

05

Win-back

↳ engagement.dormant_60d

A personal nudge with a bonus tailored to past behavior.

06

Year in review

↳ cycle.annual

Their year as a member — points, savings, top categories.

Use case · Airline loyalty

Speak to every customer 1:1.

One master "Year in the Sky" film. Each member's home base, status, miles, top route and next-tier gap drive a completely different recap — rendered for every flyer in the program.

01 · Master film · "Your Year in the Sky"
{ Talking head · cabin presenter }96v
  • ActorCaptain
  • LangJA
  • Style3D avatar
  • OutfitNavy
Opening · brand48v
  • CabinEconomy
  • MoodSleek
  • HubFRA
{ Name & language }1860v
  • NameLiam
  • LangES
  • StatusGold
{ Miles & top route }540v
  • Miles12,400
  • RouteFRA↔SIN
  • Flights32
{ Next-tier offer }96v
  • Gap12,580 mi
  • PerkExtra bag
  • CTAUpgrade
96 × 48 × 1,860 × 540 × 96 =440B+ unique filmsone master · every member
02 · Same film + each flyer's data ↓
Member AFFP · #928134

Marco

Home base
MAD · Madrid
Status
Gold
Miles YTD
78,420
Flights
32
Top route
MAD ↔ JFK
Top class
Business
Personalized film still for Marco
Rendered · 1:1
FFP · #8134

¡Hola Marco!

Marco

Year in the Sky · Gold

78,420
Miles
32
Flights · MAD ↔ JFK

12,580 mi to Platinum

  • Gold
  • MAD ↔ JFK
  • Business
Member BFFP · #928135

Aiko

Home base
NRT · Tokyo
Status
Silver
Miles YTD
41,200
Flights
18
Top route
NRT ↔ SIN
Top class
Premium Eco
Personalized film still for Aiko
Rendered · 1:1
FFP · #8135

Aikoさん、お疲れさま

Aiko

Year in the Sky · Silver

41,200
Miles
18
Flights · NRT ↔ SIN

8,800 mi to Gold

  • Silver
  • NRT ↔ SIN
  • Premium Eco
Member CFFP · #928136

Sofia

Home base
FRA · Berlin
Status
Platinum
Miles YTD
142,900
Flights
54
Top route
FRA ↔ GRU
Top class
First
Personalized film still for Sofia
Rendered · 1:1
FFP · #8136

Hallo Sofia

Sofia

Year in the Sky · Platinum

142,900
Miles
54
Flights · FRA ↔ GRU

Lifetime status unlocked

  • Platinum
  • FRA ↔ GRU
  • First
1 master film×Every flyer's data=Millions of unique recaps

Your loyalty data, in the film

Every member field becomes a frame.

We connect to your loyalty stack — Salesforce, Talon.One, Antavo, Comarch, SAP Emarsys, Braze or a custom database — and map member attributes to dynamic slots in the master film. Or we take care of it and build it on Synerise.

  • Real-time triggers via webhook or scheduled batches
  • Sensitive data (points, balances) rendered without leaving your perimeter
  • Delivered through email, SMS, WhatsApp, app push or branded landing page
  • Full play / pause / CTA analytics flow back into your CRM
Loyalty field→Becomes in the video
member.first_name→Spoken greeting + on-screen title
member.tier→Tier badge, color theme, soundtrack
points.balance→Animated counter, redemption suggestions
points.expiring_at→Countdown card with exact date
top_category→B-roll + voice-over tailored to category
preferred_store→Closing scene shot at their store / city
language→Voice-over, captions, CTA copy
Loyalty outcomes

What personalized video changes for members.

Benchmarks from loyalty and retention programs deployed on the Vintom platform — the technology PLAYME uses to deliver campaigns end-to-end.

+72%
Voucher claim rate
Retail loyalty club
−50%
Member churn
Retention programs
x2.5
Upsell conversion
Tiered rewards
83%
Watched to the end
Loyalty videos avg.
Ready when you are

Ready to make every member feel seen?

A 30-minute call to map your loyalty journey, pick the first triggered moment and scope a pilot.

Design your loyalty pilotinfo@playme.video